51 Prompts for Customer Discovery
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Identify Decision-Making Process
Imagine you are a business analyst. With [ideal customer profile definition], design questions that uncover the customer’s decision-making process and key influencers involved when choosing new products or services.
Discover Pain Points and Operational Gaps
Act as a customer insights specialist. Conduct a simulated interview to explore specific pain points and operational gaps within [industry]. Use open-ended questions to dive into the root of daily frustrations and current workarounds.
Define Priorities and Budget Constraints
Imagine you are a product strategist. With [ideal customer profile definition], ask questions that identify the customer’s main priorities, budget constraints, and any trade-offs they consider when selecting a solution.
Identify Key Features for Product Fit
Act as a product manager. Using [ideal customer profile definition], create an interview script that identifies the most desired features and functional requirements the customer expects from a solution in [industry/service].
Assess Competitor Solutions
Imagine you are a competitive intelligence analyst. Design questions to understand what solutions the customer currently uses, why they chose them, and any limitations they face with competitors’ offerings.
Identify Adoption Barriers
Act as a change management expert. With [ideal customer profile definition], explore potential barriers to adopting new solutions, such as risk aversion, switching costs, and internal resistance.
Understand Customer’s Growth Goals
Imagine you are a business development consultant. Develop a discovery interview guide focused on understanding the customer’s long-term growth goals and how new products/services can support those goals.
Define Success Metrics for Customers
Act as a customer success expert. With [ideal customer profile definition], ask questions that uncover how customers measure success with similar products/services and what outcomes they consider valuable.
Map the Customer Journey
Imagine you are a UX researcher. Create questions to map the customer journey, including discovery, evaluation, purchase, and post-purchase stages, to identify where pain points arise and where support is most needed.