51 Prompts for Customer Discovery

Imagine you are a UX researcher. Create questions to map the customer journey, including discovery, evaluation, purchase, and post-purchase stages, to identify where pain points arise and where support is most needed.

Act as a sales expert with 25 years of experience in developing ideal customer profiles for new market entries. Analyze the data provided [product/service details and target industry] to identify common attributes of high-value customers.

Act as a consumer psychologist. Design an interview script that explores the emotional drivers, motivations, and potential anxieties that impact customer decisions within [industry/service].

Imagine you are a seasoned business strategist tasked with segmenting the customer base for a [specific industry, service, or product]. Create a structured ideal customer profile with attributes for high engagement and retention potential.

Imagine you are a customer experience consultant. With [ideal customer profile definition], ask questions about how customers prefer to receive updates, interact with support, and what channels they find most convenient.

Act as a product development manager with extensive experience in customer discovery. Given [ideal customer profile definition], simulate an interview aimed at uncovering challenges, current solutions, and unmet needs.

Act as a pricing strategist. Using [ideal customer profile definition], create questions that assess the customer’s willingness to pay, price sensitivity, and expectations around payment structures.

Imagine you are an experienced interviewer skilled in extracting valuable insights for new product positioning. With [ideal customer profile definition] in mind, design an interview script focusing on customer journey and operational needs.

Imagine you are a brand strategist. Develop questions to gauge the customer’s perception of your brand versus competitors, and how current market trends might influence their decision-making.