51 Prompts for Customer Discovery

Imagine you are a business analyst. With [ideal customer profile definition], design questions that uncover the customer’s decision-making process and key influencers involved when choosing new products or services.

Act as a customer insights specialist. Conduct a simulated interview to explore specific pain points and operational gaps within [industry]. Use open-ended questions to dive into the root of daily frustrations and current workarounds.

Imagine you are a product strategist. With [ideal customer profile definition], ask questions that identify the customer’s main priorities, budget constraints, and any trade-offs they consider when selecting a solution.

Act as a product manager. Using [ideal customer profile definition], create an interview script that identifies the most desired features and functional requirements the customer expects from a solution in [industry/service].

Imagine you are a competitive intelligence analyst. Design questions to understand what solutions the customer currently uses, why they chose them, and any limitations they face with competitors’ offerings.

Act as a change management expert. With [ideal customer profile definition], explore potential barriers to adopting new solutions, such as risk aversion, switching costs, and internal resistance.

Imagine you are a business development consultant. Develop a discovery interview guide focused on understanding the customer’s long-term growth goals and how new products/services can support those goals.

Act as a customer success expert. With [ideal customer profile definition], ask questions that uncover how customers measure success with similar products/services and what outcomes they consider valuable.

Imagine you are a UX researcher. Create questions to map the customer journey, including discovery, evaluation, purchase, and post-purchase stages, to identify where pain points arise and where support is most needed.