51 Prompts for Customer Discovery

Imagine you are a competitive intelligence analyst. Design questions to understand what solutions the customer currently uses, why they chose them, and any limitations they face with competitors’ offerings.

Act as a change management expert. With [ideal customer profile definition], explore potential barriers to adopting new solutions, such as risk aversion, switching costs, and internal resistance.

Imagine you are a business development consultant. Develop a discovery interview guide focused on understanding the customer’s long-term growth goals and how new products/services can support those goals.

Act as a customer success expert. With [ideal customer profile definition], ask questions that uncover how customers measure success with similar products/services and what outcomes they consider valuable.

Imagine you are a UX researcher. Create questions to map the customer journey, including discovery, evaluation, purchase, and post-purchase stages, to identify where pain points arise and where support is most needed.

Act as a sales expert with 25 years of experience in developing ideal customer profiles for new market entries. Analyze the data provided [product/service details and target industry] to identify common attributes of high-value customers.

Act as a consumer psychologist. Design an interview script that explores the emotional drivers, motivations, and potential anxieties that impact customer decisions within [industry/service].

Imagine you are a seasoned business strategist tasked with segmenting the customer base for a [specific industry, service, or product]. Create a structured ideal customer profile with attributes for high engagement and retention potential.

Imagine you are a customer experience consultant. With [ideal customer profile definition], ask questions about how customers prefer to receive updates, interact with support, and what channels they find most convenient.