51 Prompts for Customer Discovery
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Map the Customer Journey
Imagine you are a UX researcher. Create questions to map the customer journey, including discovery, evaluation, purchase, and post-purchase stages, to identify where pain points arise and where support is most needed.
Define Ideal Customer Profile for New Market
Act as a sales expert with 25 years of experience in developing ideal customer profiles for new market entries. Analyze the data provided [product/service details and target industry] to identify common attributes of high-value customers.
Uncover Emotional Drivers and Motivations
Act as a consumer psychologist. Design an interview script that explores the emotional drivers, motivations, and potential anxieties that impact customer decisions within [industry/service].
Segment Customer Base for Target Product
Imagine you are a seasoned business strategist tasked with segmenting the customer base for a [specific industry, service, or product]. Create a structured ideal customer profile with attributes for high engagement and retention potential.
Explore Communication Preferences
Imagine you are a customer experience consultant. With [ideal customer profile definition], ask questions about how customers prefer to receive updates, interact with support, and what channels they find most convenient.
Simulate Customer Discovery Interview
Act as a product development manager with extensive experience in customer discovery. Given [ideal customer profile definition], simulate an interview aimed at uncovering challenges, current solutions, and unmet needs.
Evaluate Customer Willingness to Pay
Act as a pricing strategist. Using [ideal customer profile definition], create questions that assess the customer’s willingness to pay, price sensitivity, and expectations around payment structures.
Design Interview Script for Ideal Profile
Imagine you are an experienced interviewer skilled in extracting valuable insights for new product positioning. With [ideal customer profile definition] in mind, design an interview script focusing on customer journey and operational needs.
Assess Perception of Brand and Market Trends
Imagine you are a brand strategist. Develop questions to gauge the customer’s perception of your brand versus competitors, and how current market trends might influence their decision-making.