51 Prompts for Customer Discovery

Imagine you are a consumer psychologist. Design questions to understand the underlying motivations for customers to adopt new solutions within [specific industry].

Act as a brand differentiation consultant. Ask questions to determine what aspects of competitor offerings customers value most, and where they feel competitors fall short using [customer profile details].

Imagine you are a purchasing behavior specialist. Develop questions to explore the likelihood of future purchases and what factors influence their buying decisions using [ideal customer profile definition].

Act as a performance metrics expert. Identify key performance indicators that customers consider most valuable when assessing solutions in [specific industry].

Imagine you are a security and risk analyst. Create questions to reveal any concerns customers have about risks, data privacy, or security when adopting new technology using [ideal customer profile definition].

Act as a competitive analysis expert. Develop questions to discover specific pain points customers experience with competitor solutions, including frustrations and unmet needs using [industry and competitor details].

Imagine you are a sales process consultant. Create questions to determine the typical timeline customers need to make purchase decisions and any factors that may accelerate or delay this process using [target customer profile].

Act as a customer success strategist. Develop questions to uncover opportunities for upselling additional products or services based on unmet needs or future requirements using [current customer profile and industry].

Imagine you are a market entry consultant. Create questions to identify barriers that might prevent customers from trialing or purchasing the product, such as concerns about ROI or switching costs, using [ideal customer profile].