51 Prompts for Customer Discovery

Act as a product development manager with extensive experience in customer discovery. Given [ideal customer profile definition], simulate an interview aimed at uncovering challenges, current solutions, and unmet needs.

Act as a pricing strategist. Using [ideal customer profile definition], create questions that assess the customer’s willingness to pay, price sensitivity, and expectations around payment structures.

Imagine you are an experienced interviewer skilled in extracting valuable insights for new product positioning. With [ideal customer profile definition] in mind, design an interview script focusing on customer journey and operational needs.

Imagine you are a brand strategist. Develop questions to gauge the customer’s perception of your brand versus competitors, and how current market trends might influence their decision-making.

Act as a customer success specialist with expertise in conducting insightful customer discovery calls. Given [ideal customer profile definition], provide a step-by-step guide with open-ended questions to explore pain points and objectives.

Imagine you are a market researcher. Design questions that probe into the specific needs, pain points, and growth goals of customers in [industry/service]. Focus on understanding daily challenges and how your product can fit into solutions.

Act as a marketing consultant specializing in product launches. Create a discovery interview guide to learn how potential customers perceive the value of [product/service] and their expectations around cost and performance.

Imagine you are a business analyst. With [ideal customer profile definition], design questions that uncover the customer’s decision-making process and key influencers involved when choosing new products or services.

Act as a customer insights specialist. Conduct a simulated interview to explore specific pain points and operational gaps within [industry]. Use open-ended questions to dive into the root of daily frustrations and current workarounds.