51 Prompts for Customer Discovery
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Design Interview Script for Ideal Profile
Imagine you are an experienced interviewer skilled in extracting valuable insights for new product positioning. With [ideal customer profile definition] in mind, design an interview script focusing on customer journey and operational needs.
Assess Perception of Brand and Market Trends
Imagine you are a brand strategist. Develop questions to gauge the customer’s perception of your brand versus competitors, and how current market trends might influence their decision-making.
Guide for Conducting Discovery Calls
Act as a customer success specialist with expertise in conducting insightful customer discovery calls. Given [ideal customer profile definition], provide a step-by-step guide with open-ended questions to explore pain points and objectives.
Create Probing Questions for Customer Needs
Imagine you are a market researcher. Design questions that probe into the specific needs, pain points, and growth goals of customers in [industry/service]. Focus on understanding daily challenges and how your product can fit into solutions.
Discover Value Perception for New Product
Act as a marketing consultant specializing in product launches. Create a discovery interview guide to learn how potential customers perceive the value of [product/service] and their expectations around cost and performance.
Identify Decision-Making Process
Imagine you are a business analyst. With [ideal customer profile definition], design questions that uncover the customer’s decision-making process and key influencers involved when choosing new products or services.
Discover Pain Points and Operational Gaps
Act as a customer insights specialist. Conduct a simulated interview to explore specific pain points and operational gaps within [industry]. Use open-ended questions to dive into the root of daily frustrations and current workarounds.
Define Priorities and Budget Constraints
Imagine you are a product strategist. With [ideal customer profile definition], ask questions that identify the customer’s main priorities, budget constraints, and any trade-offs they consider when selecting a solution.
Identify Key Features for Product Fit
Act as a product manager. Using [ideal customer profile definition], create an interview script that identifies the most desired features and functional requirements the customer expects from a solution in [industry/service].