51 Prompts for Customer Discovery

Imagine you are a product strategist. With [ideal customer profile definition], ask questions that identify the customer’s main priorities, budget constraints, and any trade-offs they consider when selecting a solution.

Act as a product manager. Using [ideal customer profile definition], create an interview script that identifies the most desired features and functional requirements the customer expects from a solution in [industry/service].

Act as a customer insights analyst. Identify common pain points and challenges that customers face within their industry using [ideal customer profile definition].

Act as a brand differentiation consultant. Ask questions to determine what aspects of competitor offerings customers value most, and where they feel competitors fall short using [customer profile details].

Imagine you are a purchasing behavior specialist. Develop questions to explore the likelihood of future purchases and what factors influence their buying decisions using [ideal customer profile definition].

Act as a performance metrics expert. Identify key performance indicators that customers consider most valuable when assessing solutions in [specific industry].

Imagine you are a security and risk analyst. Create questions to reveal any concerns customers have about risks, data privacy, or security when adopting new technology using [ideal customer profile definition].

Act as a customer success manager. Develop an interview guide to understand what metrics or outcomes would signify successful product adoption for customers using [product and customer profile details].

Imagine you are a pricing strategy consultant. Create questions to gauge the customer’s sensitivity to price changes and willingness to pay for premium features using [target customer profile and product details].