51 Prompts for Customer Discovery

Imagine you are a business development consultant. Develop a discovery interview guide focused on understanding the customer’s long-term growth goals and how new products/services can support those goals.

Act as a customer success expert. With [ideal customer profile definition], ask questions that uncover how customers measure success with similar products/services and what outcomes they consider valuable.

Act as a customer insights analyst. Identify common pain points and challenges that customers face within their industry using [ideal customer profile definition].

Act as a customer success manager. Develop an interview guide to understand what metrics or outcomes would signify successful product adoption for customers using [product and customer profile details].

Imagine you are a pricing strategy consultant. Create questions to gauge the customer’s sensitivity to price changes and willingness to pay for premium features using [target customer profile and product details].

Act as a product features analyst. Develop a set of questions to identify which features customers prioritize most highly in a solution using [ideal customer profile definition].

Imagine you are a product customization expert. Create questions to understand the level of customization customers expect and how flexible they need the product to be using [product/service details].

Act as a post-purchase support strategist. Create questions to identify customer expectations for support and follow-up after purchase using [ideal customer profile definition].

Imagine you are a digital marketing strategist. Develop questions to determine the most effective digital channels and communication styles for engaging customers using [target customer profile].