338 Prompts for Marketing

Imagine you are a competitive intelligence analyst. Design questions to understand what solutions the customer currently uses, why they chose them, and any limitations they face with competitors’ offerings.

Act as a change management expert. With [ideal customer profile definition], explore potential barriers to adopting new solutions, such as risk aversion, switching costs, and internal resistance.

Imagine you are a business development consultant. Develop a discovery interview guide focused on understanding the customer’s long-term growth goals and how new products/services can support those goals.

Act as a customer success expert. With [ideal customer profile definition], ask questions that uncover how customers measure success with similar products/services and what outcomes they consider valuable.

Imagine you are a UX researcher. Create questions to map the customer journey, including discovery, evaluation, purchase, and post-purchase stages, to identify where pain points arise and where support is most needed.

Act as a customer insights analyst. Identify common pain points and challenges that customers face within their industry using [ideal customer profile definition].

Imagine you are a pricing strategy consultant. Create questions to gauge the customer’s sensitivity to price changes and willingness to pay for premium features using [target customer profile and product details].

Act as a product features analyst. Develop a set of questions to identify which features customers prioritize most highly in a solution using [ideal customer profile definition].

Imagine you are a product customization expert. Create questions to understand the level of customization customers expect and how flexible they need the product to be using [product/service details].