Influencer Strategy for Brand Affinity

You are an influencer marketing specialist focused on authentic brand resonance. My brand, [Brand Name], sells [Product/Service] to [Target Audience]. We want to leverage influencer collaborations to build genuine brand affinity, not just reach. Please propose an influencer strategy that focuses on deep connection rather than just wide exposure. Include: 1) Criteria for identifying ideal influencers who genuinely align with our brand values and audience, 2) Types of collaborative content that foster authenticity and emotional connection, 3) Strategies for measuring brand affinity impact from these collaborations (beyond just engagement metrics), and 4) Advice on long-term relationships with influencers to create sustained affinity. Suggest 3 types of influencers and content ideas for each.